The 11th Annual Lehigh Valley Winter Classic being held on Saturday, February 3, 2024. All donations will benefit Special Hockey of the Lehigh Valley (SHLV). SHLV provides Lehigh Valley youths with Autism, Down’s Syndrome, brain injuries, and other cognitive disabilities an opportunity to play the greatest game on earth: ice hockey. 

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The Classic will consist of a full day of hockey games including a game played by our very own local special hockey team, the Lehigh Valley Polar Bears. Last year, we exceeded +1,500 patrons at the event, a number that continues to increase year over year. All donors of the Classic will receive a verbal announcement on the PA system, logo placement on a sponsor banner, and recognition on our website; guaranteeing as much exposure as possible for all sponsorship levels. 

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2023 Social Media & Website Analytics

• ​Facebook is our largest platform with 1,500+ followers (+10% YoY) and a very impressive reach of 60,000+ (85% organic), and an average of 140 engagements per post (reactions, comments, shares, link click-through)

• Our 2023 YouTube live game broadcasts were enhanced this year through a partnership with a professional local media company. Across the 9 live streamed games, there have been 3,000+ views, 600+ hours of viewing time, and 10,000+ impressions (impressions only from YouTube)

• Instagram and Twitter are actively used to promote sponsors, event updates, and to engage with our promoters such as the NHL alumni VIPs, media partners, and more

• Our website sees over 2,000 unique and engaged visitors during our event promotion period. Of which, there are over 3,500 sessions and an average visit duration of 3m 59sec.

• 72% of all organic website visitors are coming from social media and through search engines (Google), and 27% are coming directly to the site (URL input, email, word-of-mouth, etc.)

• 85% of our visitors and social following are coming from the PA and NJ areas, followed by 5% in the surrounding DC and NY areas