The 12th Annual Lehigh Valley Winter Classic is being held on Saturday, February 1, 2025. All donations will benefit Special Hockey of the Lehigh Valley (SHLV). SHLV provides Lehigh Valley youths with Autism, Down’s Syndrome, brain injuries, and other cognitive disabilities an opportunity to play the greatest game on earth: ice hockey. 
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The Classic will consist of a full day of hockey games including a game played by our very own local special hockey team, the Lehigh Valley Polar Bears. Last year, we exceeded +1,500 patrons at the event, a number that continues to increase year over year. All donors of the Classic will receive a verbal announcement on the PA system, logo placement on a sponsor banner, and recognition on our website; guaranteeing as much exposure as possible for all sponsorship levels. 
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2024 Social Media & Website Analytics

• Facebook is our largest social platform with 1,600+ followers (+10%), a reach of 43,000+ (+5%), and an average of 4.6k interactions per event promotion season 

• Our 2024 YouTube live game broadcasts are enhanced through a partnership with a professional local media company. Across the 9 live-streamed games, there have been 2.5k+ views, 400+ hours of viewing time, and all averaging 10 minutes of viewing!

• Instagram has grown significantly from 2023 with a 380% increase in reach, 75% more visitors, and 30% increase in followers, all from the incorporation of focusing on Reels

• Facebook, Instagram, and Twitter are actively used to promote sponsors, event updates, and to engage with our promoters such as the NHL alumni VIPs, media, and partners as they are more media-heavy

• Our website sees over 2,000 unique and engaged visitors during our event promotion season, 94% being completely new visitors! Of which, there are over 3,000 sessions stemming mainly from organic search, direct (URL), and from Facebook. Each visitor spends an average visit duration of 3m 25sec and 2.55% complete a checkout averaging $45

• 79% of our visitors and social following are coming from the PA and NJ areas, followed by 9% in the surrounding DC and NY areas 

• Since our first event, $442k has been raised for SHLV and other special hockey programs in the US